拆分并购标识重建和领导力的新生（Split merger reconstruction and new leadership identity）.doc

拆分并购标识重建和领导力的新生（Split merger reconstruction and new leadership identity） Scene management: We want to express clearly to the shareholders, this is an equal merger or split, and a new logo can help us realize the desire as soon as possible. Childhood living in the public eye is the problem of life after the troubled many noble: your every act and every move for a new hairstyle, it is still a new boyfriend, are likely to become tabloid headlines. Of course, this is not the worst case. For those same wellborn enterprise, whether the merger or split, the problem seems to be more difficult: the outside world will also observe the new enterprise every step with high magnification, and it compared with the merger between naturally or half unconsciously, before the split of the company, guess the future business structure and enterprise culture. And let these new companies are most nervous may be appeared in the moment, is to come up with a new logo, pretty convincing, because this identification is not only related to the invisible change the interests of equity, business structure and corporate culture, but also directly related to their image and status in the eyes of the public. Of course, all the CEO will create a variety of phenomena at this time to give their companies and investors to cheer, but like all the truth, and that when the smoke dispersed, we will see some really knowledgeable leadership in the dust settles, the company name and image reconstruction into their own leadership tools. Perhaps because of the different sources of information and advice, these CEO will be different in appearance, but it sure is only really stupid leaders will be corporate identity reconstruction and as unrelated to their responsibility. Agilent split Spin off strategy (Spin-off) is an important means of enterprise strategic restructuring, but also marks the first form change must change. For some leading logo update managers who needs the courage and confidence to leave a very p