有效的店面管理（The effective management of the store）.docVIP

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有效的店面管理（The effective management of the store）.doc

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有效的店面管理（The effective management of the store）

有效的店面管理（The effective management of the store） The contribution by LP crazy Store management Store Manager Responsibilities: Store Manager Responsibilities: work in store supervisor, responsible for the management of the stores people and things, the responsibility The evaluation criteria for the performance of the team leader of the team . General clerk: ordinary clerk: work specific sales executive, responsible for the thing, the evaluation criteria for the individual performance, Ordinary members of the team. Daily store management problems: daily store management problems: store management problems 1, the image of the store management 2, store staff management 3, sales operations management, customer management 4 An image of the store management: consumers into the store is the first step towards successful sales! Store image management: consumers into the store is the first step towards successful sales Store image has very important influence on the purchasing behavior of consumers, consumers have a welcome needs and comfortable demand in the purchase process, consumers plan to buy a good behavior will be affected by various factors such as the sales shop display, advertising function change, all 72% consumers to buy the decision depends on the sales site, store image contains 1 causal factors: part, part 1.1: store image contains hardware elements, storefront box, backplane, booth, showcase the company standard color: logo standard, build brand image, to create a good sales atmosphere! Note: reasonable design of store layout, store layout for the convenience of the customer flow, make the customer more convenient access to the product principle should pay attention to humane facilities in store layout design The arrangements, such as the 1.2 elements of software business district model, promotional items, POP, lighting, music, store tidy model display, to meet customer needs - visual, touch the customer into the store when 87% people look at the right first,