有效策划,以小博大――小企业腾飞的核心动力（Effective planning, the core power of small broad - small enterprises.）.docVIP

有效策划,以小博大――小企业腾飞的核心动力（Effective planning, the core power of small broad - small enterprises.） Have a strong R D capability of many small and medium-sized enterprises, core patented technology, high technology products of high quality. But often suffer from no brand, no visibility, it is difficult to be accepted by the market into the market. On the contrary, there are many brands, no technology in other fields, the so-called brands will often find some 3 foundry products are sell well. The reason is because there is no brand --! Many small and medium-sized enterprises dream to have their own brand. But make the brand the most direct and effective approach is in the television advertising hit. Small enterprises because of the enterprise cash flow is limited, and the lack of policy support cannot vigorously into advertising, to accomplish this by such a well-known brand name to perfect transformation. That the products sold, resulting in a large backlog, even struggling to survive. Is there a way to spend less, but also allow consumers to quickly learn and know such a brand within a relatively short period of time? Of course! Effective planning, a small high! As long as there are good ideas, rigorous design, manufacturing an event, a burst of dirt, you can quickly enough to brand mingyangtianxia! A classic marketing case: Lifan motorcycle, Lifan motorcycle how to successfully enter the market and become the first brand in Vietnam vietnam! A Vietnamese buy motorcycle preferred. In 1998, through a comprehensive study of the international motorcycle market, Yin Mingshan found that our neighbouring Vietnam almost a motorcycle, motorcycle consumer market is huge, Yin Mingshan turned to vietnam. However, at the time of the Vietnamese market, Japanese motorcycle Yishouzhetian, Honda, SUZUKI, Kawasaki, YAMAHA four brands accounted for 98% of the Vietnamese market, the remaining 2% is a Russian made motorcycle. There was also a Chongqing state-owned enterprises to enter the m