标签的概念（The concept of label）.doc

标签的概念（The concept of label） According to the modern Chinese Dictionary, symbol and identity are equivalent in modern chinese. They have the same pronunciation, which is a ozh Bi. The mark and identity are synonyms, homonyms, homophones. Signs that things are characteristics of the mark. It was simple, significant and easy to identify the images, graphics or text to visual symbols of language, in addition to what, instead of what, also expressed a sense, emotion and action instruction etc.. How to understand the meaning of identity and logo? Because the identity is equivalent to mark, mark and logo to distinguish has no meaning. Mark, as a special form of human visual contact, not only in social activities and production activities everywhere, but also for the fundamental interests of the state and social groups and individuals, more and more shows its unique function very important. For example: the national flag and national emblem as a symbol of national image, has special significance in any language and text to the exact expression. Public signs, traffic signs, safety signs, operation symbol, to guide people to normal activities, in order to ensure the safety of life and property, is intuitive, quick effect. Trademark, signage, standard and other special signs for economic development, create economic benefits, enterprises and safeguard consumer rights and interests has important practical value and legal protection. Major events, various domestic and international conferences, sports games and postal transportation, finance, financial institutions, groups and individuals (stamp and signature) and almost all show signs of their own characteristics, these signs from various angles of communication play an advocacy role, promote the social economy, politics, culture, science and technology progress, ensure each the rights of. With the increasingly frequent international exchanges, the symbol of the visual image, by language barriers and other characteristics are e