灵活多样的外户外移动广告牌（Outdoor mobile billboards flexible）.docVIP

灵活多样的外户外移动广告牌（Outdoor mobile billboards flexible） Outdoor mobile billboards flexible Outdoor mobile advertising brand has gone through a period of exploration in the tender, outdoor marketing to stimulate demand, and gradually complete the transformation from offbeat media to mainstream vehicle media, as a can carry more outdoor marketing mission of the emerging forces. The vigorous development of outdoor mobile billboards and outdoor advertising media in accelerating the diversification process, but also in the implementation of a large number of advertising creative or entrepreneurial dreams. The so-called mobile outdoor billboards (Outdoor Mobile Billboards), refers to the outdoor advertising display products with specific means of transport. According to a survey by the American magazine outdoor advertising, outdoor mobile advertising effective recall rate is as high as 97%, the result let people be startled at. Mobile billboards have obvious advantages: it can be spread in a specific time, carrying specific information appeared in certain places, to convey information to specific groups. So this paper try to combine the foreign brand mobile advertising practice, its unique and rich development and utilization strategy are introduced and discussed. The history of the earliest and most mature mobile billboards that belong to the public transportation vehicle advertisement, it can be said that the whole body is a mobile billboard. After hundreds of years of commercial operation, bus advertising has become a well-known mobile advertising. But strictly speaking, because the bus body part-time property, and have not become full-time carrier. For example, it must bear the responsibility of public services, in the model according to the advertisement demand way . In addition, expensive publication costs, relatively fixed release cycles and running routes, a large extent so that it can only continue to act as a part-time mobile billboard role. Rail car body advertisin