理念决定销量管理（The concept of decision of sales management）.doc

理念决定销量管理（The concept of decision of sales management） From the perspective of customer relationship management -- the market under the 2007 bus enterprise activities In 2007, the production and marketing situation of whole car industry, large and medium-sized passenger car sales (Sales: 12007 special bus industry sales year-on-year growth), and the growth rate of the JAC, Kinglong Yutong nearly double the gap. The same as the first-class enterprise, why large dragon and the growth rate of the Jianghuai bus Yutong and nearly double the gap? Study of global brand network - adfaith consulting to three enterprises in 2007 of market activity, think that the reason for this gap is caused by this, three enterprises in the management philosophy of the different, JAC, Yutong in market activities reflects the customer centered, the big dragon is to continue to adhere to the take the product as the center. Adfaith believes that if the dragon does not adjust the management idea, the incremental gap will continue to expand. Figure 22007 bus industry sales grew The automobile enterprises manufacturers - customer relationship model has a variety of forms. From the historical development, the production as the center, while the market demand is far greater than the production capacity, the core of enterprise management is to do everything possible to increase the yield of extreme contempt for manufacturers of customer performance; slowly due to the continuous expansion of production capacity, enterprises began to have a lot of inventory, manufacturers began to sell profits or forced to survive as the center, the manufacturers through various marketing means and popular way of advertising, as far as possible to find potential customers, customer relationship reflects the hunter prey later; with the rapid expansion of marketing costs, manufacturers were overwhelmed, customers also have bored advertising bombing, and manufacturers began to find a new breakthrough, trying to maintain c