福来新医改系列之三品牌,为基药插上腾飞的翅膀(上)（A blessing to the new medical reform series of three brand based medicine wings (on)）.docVIP

福来新医改系列之三品牌,为基药插上腾飞的翅膀(上)（A blessing to the new medical reform series of three brand based medicine wings (on)） A blessing to the new medical reform of three Brand based medicine wings (on) - based medicine era, the urgent need to strengthen the four class pharmaceutical companies brand soft index Fukurai brand marketing consultants general manager Lou Xiangpeng With the promotion and implementation of a national system for basic drugs, can be said that the industry has Chinese medicine into basic drug marketing era. We can conclude that: enter the directory of products of large and medium-sized enterprises will usher in a major positive brand generic drugs; small and medium sized enterprises, even with the directory products, does not necessarily end on a secure job, expanding share of the cake ideal; and no directory products, and no special varieties and advantages of corporate brand, the future will not be easy. This is just the start of essential drug list of the pharmaceutical industry is profound and immense. Enter the basic drug marketing era, the enterprise how to deal with this change, is thinking and strategic issue to deal with the needs of each enterprise product directory. The basic drug marketing era, get medicine certificate of the enterprise, regardless of the size of enterprises, the real benefit to the new medical reform in the and in the mighty wave crashing on a sandy shore as an opportunity to promote the leaping development of the enterprise, in addition to basic medicine system, pay attention to product price, adjust product structure, organizational structure, business and customer the bidding strategy, must realize that the brand marketing will be the impact of whether to bid the correct standard, whether can obtain the pricing initiative, whether the key marketing factors influencing doctors and consumers preferred, whether it can capture policy opportunities decided the final results. The basic drug marketing era, is the brand of generic