红孩子转型三年专注b2c 推非母婴产品增黏性（Red child three years of transformation focused B2C push non maternal and child products increased viscosity）.docVIP

下载本文档

7
0
约1.07万字
约 8页
2017-08-21 发布于河南
举报
版权申诉

红孩子转型三年专注b2c 推非母婴产品增黏性（Red child three years of transformation focused B2C push non maternal and child products increased viscosity）.doc

1、本文档共8页，可阅读全部内容。
2、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。
3、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
5、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
6、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
7、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
8、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

红孩子转型三年专注b2c 推非母婴产品增黏性（Red child three years of transformation focused B2C push non maternal and child products increased viscosity）

红孩子转型三年专注b2c 推非母婴产品增黏性（Red child three years of transformation focused B2C push non maternal and child products increased viscosity） A fork in the road, and the total loss, the intention is not clear. Beijing at the foot of Xishan, red child group (redBaby) of the headquarters of the fork is less than 5 minutes walking distance, as if some kind of hint: was the first brand Chinese maternal red child, in the past 3 years has been in the fog, it will go from here? According to the senior vice president of operations, marketing general manager Chen Shuang introduction, as of December this year the red child accounts is expected to be 1 billion 200 million to 1 billion 300 million yuan. Compared with last years data, the red child is not much growth or even retrogression. After the red child, CEO founder Xu Peixin said, in 2010 the company website and directory two pieces of business income is 1 billion 500 million yuan, essentially flat with 2009. And then push down the year, red child in 2008 sales revenue has been close to 1 billion. If in accordance with the previous speed, red children this year, 3 billion yuan to do absolutely no problem. Xu Peixin had to accept the Global Entrepreneur said in an interview. In 2007 before the red children maintained an average annual growth rate of 260% to 300%, which also makes the company was established in 2004, by mail and telephone selling milk, diapers and other products of the enterprise quickly jumped to the breakdown of the industry leader. This is why the financing has three, including the northern lights, NEA and KPCB investment support mechanism. The three year transition period Why red children from a peak fall? Chen Shuang did not say: 2008, 2009 in the peak period of development, because the Internet has the layout is not clear and diversified to foreshadowed. The extent of dilution of the company in the core business of maternal resources on investment. This is from one side confirms 2008 inside the red child happe