绝对竞争力持续比较优势的寻找之旅（Absolute competitiveness comparative advantage for the tour continued）.docVIP

绝对竞争力持续比较优势的寻找之旅（Absolute competitiveness comparative advantage for the tour continued） When any of the business development strategy, marketing authority books, tell us: to find the difference, to provide consumers with more competitive than competitors, better products; and in every corner of the city is full of the commercial media, a variety of advertising, a superb collection of beautiful things will soon be flooded city. In such a competition intensive competition, it can be said that almost no one there is no competition, or competition. Only from the diversity of commercial media, you can see such a trend. Once the business, mostly choose outdoor advertising, TV, radio and DM. Now, the car, the OFFICE office elevator, portal, or mobile phone, are open the way into commercial advertising area. So many means of communication, on one hand the enterprise marketing have more choices, but on the other hand, but also in the single media dilution effect. Many of the media, for businesses, but from the overall increase in the cost of publicity, publicity because you are easily lost in many media. Of course, this is only from one side to reflect todays business diversification, the competition means the industry covering the popularization and severity. Important is not according to the classical marketing theory and enterprise strategic planning for vision analysis, talk about the development prospects of the industry, but the use of limited resources in such a competitive business environment, to participate in the competition, and ultimately win the consumer. Go back to the operators of investors and enterprises perspective on this issue. Whether it is business or business, risk investment, to maximize profit, and investment but is usually limited. Not only that, the newly established enterprises are often in the accumulation of technology, market share and channel resources and other aspects are not dominant. According to the classical theory of marketing, a new b