走出战略管理理论的丛林（Out of the strategic management theory jungle）.docVIP

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走出战略管理理论的丛林（Out of the strategic management theory jungle）.doc

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走出战略管理理论的丛林（Out of the strategic management theory jungle）

走出战略管理理论的丛林（Out of the strategic management theory jungle） Out of the strategic management theory jungle Xuqingan Budding strategic management from the Second World War, mature in this century in 70s, when entered into an international competition for the theme of the 80s, strategic management is the worlds major multinational group firstly, and gradually began to be introduced to China in the era of the stage. Strategic management is the driving force of enterprise strategic leverage, leverage strategy can be interpreted as: a company through understanding it in the industrial structure determines the degree of freedom and the freedom of the key competitive factors, seek to change its competitive position and the change of industrial structure strategic operation. The continuous development of enterprise practice, the theoretical system of strategic management and a new idea of sublimation. In the research of strategic management in numerous Ansoff (H.I.Ansoff), Huo Fuer (C.W.Hofer), Schuon Del (D.Schendel), Potter (M.Porter) and Mintzberg (H.Mintzberg) and Quin (J.B.Qninn)s contribution is very large, they from different angles to enrich and develop the theory of strategic management. In the masters and promote leadership, strategic management research showing a complex scene, it has formed the strategic management of the jungle. Lets take a look at the same rooted soil but with different qualities and different types of several representative tree. A strategic management perspective, the jungle 1. corporate strategic management thought A. strategic management theory The decision is divided into corporate strategic decision-making, management decisions and business decisions in three categories, the business strategy is defined as: in order to adapt to the external environment, strategic decision of and is currently engaged in the future to engage in business activities. He put the strategy defined in the product marketing strategy within the scope of use, he beli