12春《市场营销学》作业2（12 spring marketing homework 2）.docVIP

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12春《市场营销学》作业2（12 spring marketing homework 2）.doc

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12春《市场营销学》作业2（12 spring marketing homework 2）

12春《市场营销学》作业2（12 spring marketing homework 2） 12 spring marketing homework 2 A radiobuttonlist: 1. most consumers can only be based on personal preferences and make purchase decisions (). (score: 5) A. wisdom B. experience C. feeling The ability of D. Answer: C 2. enterprises according to the market demand, and constantly develop new marketable products, to win the market competition is (). (score: 5) A. winning speed B. winning technology C. winning innovation D. high quality win Answer: C The most active of the 3. factors affecting the change of consumer demand (is). (score: 5) A. disposable personal income B. personal disposable income C. personal income D. per capita GDP Answer: B (4.) is the enterprises or individuals to provide production and management to the enterprise and its competitors required resources. (score: 5) A. supplier B. middleman C. advertisers D. dealer Answer: A 5. of consumer products and services (circulation). (score: 5) A. starting point B. intermediate point C. end point D. pole Answer: C Belong to 6. for certain attacks without rapid reaction or strong reaction (competitors). (score: 5) A. composed competitors Select the B. type of competitors C. ferocious competitors D. random competitors Answer: A The applicable conditions of 7. product oriented (is). (score: 5) A. product demand B. pile up in excess of requirement product C. fast product replacement D. good corporate image Answer: A (8.) is the companys target market is the object of the enterprises, is also the starting point and destination marketing activities. (score: 5) A. products B. customer C. profit D. market segmentation Answer: B 9. consumer purchase process is consumer purchase motivation into (process). (score: 5) A. purchasing psychology B. will buy C. purchases D. purchase intention Answer: C (10.) mainly refers to the sum of national characteristics, a country or regions concept of value, life style, customs, religion, ethics, education, language etc.. (score: 5) A. s