2009级营销与策划(保险电子营销)专业教学计划（2009 level marketing and planning (insurance, electronic marketing) professional teaching plan）.docVIP

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2009级营销与策划(保险电子营销)专业教学计划（2009 level marketing and planning (insurance, electronic marketing) professional teaching plan）.doc

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2009级营销与策划(保险电子营销)专业教学计划（2009 level marketing and planning (insurance, electronic marketing) professional teaching plan）

2009级营销与策划(保险电子营销)专业教学计划（2009 level marketing and planning (insurance, electronic marketing) professional teaching plan） The 2009 level of marketing and planning (electronic insurance marketing) teaching plan A professional training target Training to meet the needs of the development of socialist market economy, all-round development of morality, intelligence, body, beauty, good occupation accomplishment with team spirit and integrity, dedication, grasp the marketing planning, insurance, modern electronic commerce basic theory with marketing planning, insurance company, insurance business information processing, electronic marketing skills the quality and technology applied talents. Two, professional core courses 1, public relation and etiquette This course is a professional core courses, the total for 54 hours. Through the studying of this course should enable students to master the basic principle of the establishment and management of public relations, public relations and the establishment of practical operation channels, establish master basic skills and the use of public relations; to enable students to master the image design of etiquette in business activities with their own, and maintain the companys basic theory knowledge and skills. 2, personal insurance This course is a professional core courses, the total for 72 hours. Through this course, make students master the basic theory of personal insurance, life insurance companies understand the practice process, strong life insurance exhibition industry, underwriting, underwriting, underwriting capacity. 3, property insurance This course is a professional core courses, the total for 72 hours. Through this course, make students master the basic theory of property insurance, including property insurance, property insurance, cargo insurance, agricultural insurance, car insurance, engineering insurance and other content, understand the practice of property insurance companies, strong property insurance, underwri