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gfsdg（gfsdg） Marketing plan book competition introduction: A background, at present, extracurricular activities have become increasingly frequent, diversified forms tend to be rich, but more emphasis on theoretical knowledge examination. Marketing plan book contest , background text At present, college students extracurricular activities have become increasingly frequent, diversified forms tend to be rich, but more emphasis on theoretical knowledge examination. However, for the development of social practice ability of college students have become increasingly demanding, increasingly high requirements for students to apply their knowledge, for students learning and comprehensive quality of the increasingly high demand. An idea and cognition based on this, to carry out a truly effective combination of theory and practice of the activities is particularly important in the commercial economy is highly developed today, marketing has increasingly become the key to survival and development of enterprises, the urgent need to understand the social marketing theory knowledge and practical skills, is particularly important for marketing the enterprise is. Now the competition is talents competition, as the new century college students, it is necessary to seize in prime time, exercise their abilities, improve their overall quality. In order to promote college students employment, help students to integrate social resources, build the project and talent gathering platform for college students in our university, Wuhan University, Huazhong University of Science and Technology and hereby Changjiang Daily, Wuhan College of Zhongnan University of Economics and Law and other 20 universities hold the real world marketing competition. Department of business administration, always adhere to the practical teaching of the road, pay attention to students practical ability, improve the students learning enthusiasm and professional knowledge; at the same time to carry out students extracurric