【青岛】万科地产市场定位及产品策划案例模拟演练(8月30日)（[Qingdao] Vanke Real estate market positioning and product planning case simulation exercises (August 30th)）.docVIP

【青岛】万科地产市场定位及产品策划案例模拟演练(8月30日)（[Qingdao] Vanke Real estate market positioning and product planning case simulation exercises (August 30th)） [Qingdao] Vanke Real estate market positioning and product planning case simulation exercises (August 30th) [background] course In the property market regulation policy under pressure, China Property Limited purchase, credit limit the impact policy is relatively large, sharp decline in sales, capital chain is stepping up its contraction. Vanke by virtue of what lived high? Vanke how many unique recipe? Vanke Group chief marketing chief planner of the senior high teacher sword lecture will be a real estate marketing strategy in 2014 the new regulation situation as the breakthrough point, on the real estate marketing strategy, market positioning and dialysis products planning, promotion and other aspects, through the case study of Vanke Group classic, share the management of the execution path and practice benchmarking enterprise marketing planning project, to provide new ideas and methods for the marketing strategy of real estate. This lecture of product planning from the angle of the market, make the market staff to better understand the design, make designers more market-oriented, promoting the two professional between the benign interaction; from the perspective of developers a comprehensive analysis of the real estate marketing and planning, has certain inspiration and reference for developers, but also to provide professional marketing planning services more developers a window for developers; through some effective tools to help the real estate marketing staff to establish a set of solutions to complex problems and methods of market logic. At the same time, specifically to propose strategies for small and medium housing marketing. A large number of fresh cases, after learning can be used to imitate, hope the invitation unit shall attach great importance to and actively arrange personnel to attend training. [object] Students