杭州市农产品区域公用品牌建设的对策建议.PDF

中国农学通报 2013,29(26):51-53 Chinese Agricultural Science Bulletin 杭州市农产品区域公用品牌建设的对策建议 1, 2 2 程术希 ，孔利水 1 2 （浙江大学科学技术研究院，杭州310058 ；杭州市农业和农村工作办公室，杭州310058） 摘 要：农产品区域公用品牌建设是优化调整农业结构，提升农产品质量安全水平和市场竞争力的有效 途径。杭州市通过农产品区域公用品牌建设，已取得了一定的成效，同时也凸显了一些不足。本研究通 过对杭州市农产品区域公用品牌的发展现状进行分析，总结了农产品区域公用品牌建设存在的问题，并 针对问题提出了相关的对策和建议，为杭州市现代农业的促进和发展提供参考。 关键词：农产品；区域公用品牌；现代农业 中图分类号：F327 文献标志码：A 论文编号：2013-2311 Countermeasures and Suggestions of Regional Public Brand Building of Agricultural Products in Hangzhou Cheng Shuxi1,2, Kong Lishui2 1 ( TheSci-TechAcademyofZhejiangUniversity, Hangzhou 310058; 2HangzhouAgriculturalandRuralWorkOffice, Hangzhou 310058) Abstract: Regional public brand building of agricultural products is a kind of effective way to optimize and adjust agricultural structure, and to improve the quality and safety of agricultural products and market competitiveness. The regional public brand building in Hangzhou has achieved some success, but also showed many deficiencies. The situation of regional public brand building in Hangzhou was analyzed in this article, and the problems were summarized. Many countermeasures and suggestions were also promoted as the references of modern agriculture development in Hangzhou. Key words: agricultural products, regional public brand, modern agricultural [1-2] 0 引言 与区域形象共同发展的农产品品牌 。近年来，农