高科塑业打造营销通路新模式（Hi Tech plastics industry a new model of marketing channel）.docVIP

高科塑业打造营销通路新模式（Hi Tech plastics industry a new model of marketing channel） Marketing channel system of enterprise is the enterprise products to the target customers of the channel, is to market the whole marketing system antennae, should maintain a high degree of flexibility, but this flexibility obtained depends largely on the information flow in the system. At the same time, the companys products or services, prices, marketing channel usually accounts for 15% - 40%, this figure reflects the potential change path to improve the competitiveness of enterprises and profit. But the channel market is currently the most confusing one, is one of the most variable block, modern technology with computer and Internet as the representative is driving the rapid development of productive forces, also make communication, communication, marketing and service has undergone tremendous changes. A contradictory steel industry marketing channel model In May 2002, when the operative veterans find Qinghe enterprise marketing planning limited liability company, domestic plastic profiles and plastic doors and windows market or contradictory. 1, the market competition situation of steel industry Steel doors and windows into China since the beginning of the 80s to 90s to promote the use, has gradually spread to the industrial and civil fields. Until now, in the use of four types of doors and windows, wood and steel accounted for 10%, Aluminum Alloy steel accounted for 80%, accounted for 10%. 2001 domestic profile production more than 400 enterprises, 3300 production lines. The total production capacity of 1 million 600 thousand tons, the actual sales of 800 thousand tons. Plastic profile production enterprises before two for Dalian Shide (280 thousand tons) and Wuhu conch (150 thousand tons), molding factory million tons of only a dozen. In recent years, plastic profile market growth rate for the year 20%. In 2001 the national steel doors and windows assembly plant nearly 10000 years, the as