chanel分析.pptVIP

;Chanel;The Background Of Chanel;The Origin of Symbol;Staying true to the distinction of its past and its founder, Coco Chanel, the Chanel company mission statement maintains the legacy of the Chanel brand while successfully moving it into the future. The Chanel company mission statement is:?To be the Ultimate House of Luxury, defining style and creating desire, now and forever.?;Competitive analysis;Country:France Create Age:1935 Founder:Armand Petitjean（阿曼达·珀蒂让） Product Category:skincare、Colour makeup、perfume Nature of the brand:Luxury brands、cosmetics;Country:America Create Age:1946 Found