小茗同学整合营销策划.pptxVIP

The integrated marketing communications of Doubility ;Wacky expressions of Xiaoming;Brand Profile;Product taste and Cold foam process;Cold foam process;Background;Activity goals;Direct competitors;Target consumer; Brand competitive advantage; Doubility will give a public welfare activities Every small supermarket buy online mingyuan classmates at least four tastes each bottle of cold tea (at least four bottles), contact customer service, on the basis of the total price minus two yuan (four bottles and so on), be deducted money, small ling Ming classmate cold tea its unified group will be in the form of public welfare, giving hope primary school. Until the public welfare fund accumulative total to 1 million. Doubility started The summer vacation In the student summer vacation is coming, the little nameplates, students will hold summer sports tide activities during the summer vacation, our publicity and promotion are mainly concentrated on the weibo, we use the microblogging platform to publicity activities, its published weibo content mainly by buying our little nameplates, students drink cold tea (weibo will provide purchase small nameplates, cold tea link url), sweepstakes, with small nameplates, classmates who smoke movement, complete Ming students set up a goal, you can get xiao Ming classmate objectives behind the prizes . ;Step1: (1) through the douban, community BBS topic planning: around looking for small nameplates, students make people laugh spray story, (2) pr soft wen promotion in the thermal module, WeChat browser and weibo, etc., the article entitled to accompany you through the youth those people Step2: With the help of WeChat and forwarding of weibo prize solicitation activities Collect content as follows: (1) around a small funny DaiSha nameplates, classmate or small mingyuan classmate family photos or capture people drink small tea classmate that moment of simple happiness (2) the collection in accordance with small nameplates, students bev