消费主义文化背景下的慢设计的分析研究.pdfVIP

2 消费主义文化背景下的慢设计研究 中文摘要 消费主义文化背景下的慢设计研究 中文摘要 “慢设计”是针对消费主义行为，由西方提出的一种设计理念。消费主义是一种以 推销商品为动力，进而将社会大众裹挟进入的一种消费至上的价值体系和生活方式。 它不仅改变了人们的价值观、还造成了人文与自然环境的双重破坏。在中国，关于“慢” 的哲学观由来已久，但对“慢设计”的理论尚处于初级的阶段，相关的专门、系统的理 论研究也甚少。 本文在理清 慢设计 概念的基础上，结合万青堂中华五道慢生活馆的品牌运营实“ ” 战，力图运用“慢设计”的理论对其成因、发展和内涵作较为系统的阐述。期望通过关 于“慢设计”理论的梳理和万青堂中华五道慢生活馆的品牌探索，有助于以“慢生活”、 “慢设计 的理念推动可持续发展的生态设计观形成。” 关键词：慢设计 慢生活 消费主义 作 者：甘 来 指导老师：姜竹松 I Abstract Studyofthe“slowdesign”underthebackgroundofthecultureofconsumerism Studyofthe“slowdesign”underthebackgroundofthe cultureofconsumerism Abstract Abstract:Theslowdesign isadesignconceptproposedbytheWesternsocietyand aimed for the behavior of the consumerism. Consumerism motivated by selling the products, and the community will be coerced to enter a consumer-oriented value system andlifestyle.Itnotonlychangespeoplesvalues,but alsoresultsinthedoubledestruction of humanities and the natural environment. In China, the slow philosophy has been prevailedforalongtime,buttheslowdesign theoryisstillinitsearlystages.Meanwhile, thespecificallyandsystematicallytheoreticalresearchisalsoverylimited. Trinity: In this paper, based on the clarification of the slow design concept, we combinewiththebrand operationpracticeof“WanQing”ChineseFiveWays SlowLife House, and initiate to explain its origin, development and connotationwith the theory of the slow design. We expect for the adoption of the “slow design” theory and the explorationofthebrand of“Wan Qing”ChineseFiveWays ” SlowLife”House, inorder topromptthesustainabledevelopmentoftheecologicaldesignbasedontheconceptofthe slowlife andslowdesign. KeyWord