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用户成长体系漫谈(Discussion on user growth system)
用户成长体系漫谈(Discussion on user growth system)
On the growth of system users
The growth system is to reflect the user participation in the website or use the evaluation standard and value orientation. There are a lot of growth in the form of system, whether it is the most common integral, growth value, virtual currency, the grade of membership or achievement, medal, or even hide the conditions and restrictions, the objective is to achieve the website business interests and meet the core needs of users:
1, the web site operators: growth system can ensure high quality resources or value-added services used by the core target users, a reasonable guide for user behavior, to ensure the unity of the interests of users and the site of interest, the website construction of the ecological environment healthy and stable;
2, the user growth system can make users get high quality superiority, and achieve the process of use value in the use of the site, get positive and negative incentives in a timely manner, enjoy the privilege of rising;
Almost all Web2.0 sites have user growth system, the difference is we have to design the system, to ensure that strategic reach; or passive maintenance, users can look through the operator intervention in the formation of a stable ecosystem. Foreign UGC community rarely for the user hierarchy, they also hope that through product restriction and guidance, influence user behavior, but this does not mean that behind these sites without a set of user growth and evaluation standard.
The quantitative analysis of user behavior, is one of the most important work of all successful websites, foreign websites and domestic websites are in agreement on this, but many domestic websites choose to tell the user to the evaluation standard, users expect according to our rules. This is based on the use of Internet users and make a choice. In China, we do need to share the spirit and malicious advertising information, very boring lonely users guide at the same time d
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