提升销量有方法之五完善企业的品质观（There are five ways to improve sales, improve the quality of enterprise concept）.doc

提升销量有方法之五完善企业的品质观（There are five ways to improve sales, improve the quality of enterprise concept） All along, many enterprises believe that the good quality, excellent technology, is the foundation of enterprise competitiveness, indeed, but it is not enough, because the quality is not representative of the quality, more does not mean that will bring good sales, many small and medium enterprises, the brand seems too far, but must go to the quality of quality, improve the taste of the process and, eventually gradually realize the dream of branding. In fact, the quality factors including product quality, but is only the foundation to participate in the competition, in addition to product quality, also includes many aspects of appearance quality, staff quality, quality, quality of service demands. In the reality of the marketing activities, we often found that between them due to the lack of corresponding planning and matching, there is widespread sales stagnation. 1, appearance quality Especially is the product of the inner and outer packing, a product quality, performance, usage and function, not only from the product itself, but also need greenery safflower ornament, highlight the value of the products. This is a lot of enterprises have not done, such as a Shanghai food company produced the egg roll taste very good, but the packaging is white box corrugated do, not only is rustic, and feel like a snack food packaging, as we have always thought that Shanxi is a big province of coal, but in fact, many of his free vegetable fruit and deep processed products have been exported to everywhere, but the packaging material and color patterns, text, always look gray, affect the appetite. Another point of view, we found that, due to excessive packaging, the product value is lower than the cost of packing phenomenon caused by overwhelming consumer dissatisfaction, such as excessive packaging of moon cakes, into a vicious spiral, so consumers have resentment, the loss of a lot of