网络炒作别样的市场假high（Network Hype another kind of market fake high）.doc

网络炒作别样的市场假high（Network Hype another kind of market fake high） Liaoning TV Spring Festival this year, crazy speculation group concern. This is after last years crazy fans acclaimed another to fry as the theme of the satire, again speculation in the form of entertainment to the public view. Strictly speaking, speculation should be regarded as a diversion of public relations of enterprises, and even industry experts said the speculation is a metamorphosis of public relations. In fact, no matter how to treat this form of marketing hype, it has become numerous well-known brand quickly open the shortcut. The two circles through the network hype I remember in 2005 American marketing expert Jay ? Levinsons guerrilla marketing once the industry caused excitement, but then came the pin fierce trace, instead of the event marketing, viral marketing and other forms of Internet hype has become many marketers say the term. To say that the concept of speculation the earliest should appear in the entertainment circle, no doubt. The main methods include sex scandal, star, lawsuit court and so on a match. Then with the China Internet increasingly mature, network hype becoming a force to be reckoned with. The birth of Sister Lotus, fairy sister network grassroots star has become a classic case of star speculation. The case behind the scenes also surfaced, such as Chen Mo, Li two split four wave brother, et al. In order to make the network hype brought huge profits, they quickly set up a marketing company, to help enterprises carry out speculation. This concept of network hype is introduced into the enterprise brand marketing. Interestingly, two pieces of Liaoning as Spring Festival crazy fans and crazy speculation mission just mapping the network hype from entertainment to business across. Whether star speculation or corporate hype worth mentioning, after all is intended to create the illusion of prosperity, the market, and attract the media and the public eye, to achieve the purpose o