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销售剧本导演院线推广(Sales script, director, cinema promotion)
The script cinema promotion sales director
Chinese medical network
Professional sales of drugs also have the corresponding process, including the visit one to one, namely a salesman to visit a doctors skills including 4 to 13 steps. So, the clerk can write in the process of sales calls, the repeated use of the script.
[story]
The climate does not suit one. salesmanship
The same way, 1 years ago, it was tested, 1 years later, in a regional market, the results are as different as heaven and hell. Does the drug promotion method will also The climate does not suit one.?
The new manager was
Tian Hai Liang from Shanghai Medical University in 1997 after graduating from a research work for more than 3 years, as a sales representative of new pharmaceutical companies came to the sea at the end of 2000, the hospital is responsible for the part of the Wuhan market sales. The new company was founded in 1995, specializing in sales of prescription drugs. In 2000, the companys sales of 140 million yuan, of which the best selling product is Taixing (imipenem), accounted for 60% of total sales.
In the office of the sales representatives in recent years, Tian Hai Liang with diligence and opportunity, good sales target has been completed. In 2003, the sea new company suffered a setback, Taixing stopped at some hospitals throughout the country to use. However, Tian Hailiang only a few hospitals not only to keep the sales, also by virtue of their classmates, friends working in the hospital this relationship, developed in 2 hospitals, the year sales rose 30%, won the national championship 180 sales staff.
Because of the companys sales performance is not up to the set management objectives, at the beginning of 2004, the companys marketing director was forced to resign, then part of the sales manager and clerk also resigned, faced a crisis.
Guangzhou has been a sea of new sales in the regional market, the top of the time, the local area
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