research on influence of manager’s innovation preference on innovation-decision making研究影响经理的创新偏好innovation-decision造成的.pdf

Technology and Investment, 2012, 3, 187-192 /10.4236/ti.2012.33026 Published Online August 2012 (http://www.SciRP.org/journal/ti) Research on Influence of Manager’s Innovation Preference on Innovation-Decision Making Chen Tao1,2, Yang Liu2 1University of Electronic Science and Technology of China, Chengdu, China 2Technology and Business College of Sichuan, Dujiangyan, China Email: free620@ Received May 25, 2012; revised June 26, 2012; accepted July 3, 2012 ABSTRACT It is one of the key factors which cause “innovation dilemma” that managers prefer to support the sustaining innovation project. From the view of the manager’s innovation preference, the main propose of the paper is to study why it hap- pened. The manager’s innovation preference will guide and motivate the staffs how to innovate, therefore it is appropri- ate to analyze it by using the principal agent theory. Conclusions can be got by establishing and analyzing a multi-task principal-agent model. First of all, the model basically explains why incumbent enterprises prefer adopting sustaining innovation and entrant enterprises are inclined to disruptive innovation project. Secondly, the selection rights of middle managers towards innovation projects determine the strategic direction of enterprises. Manager’s innovation preference is consistent with the innovation types of employees. At last, the paper suggests that incumbent enterprises should in- deed establish self-organizations or spin-off organizations to better carry out disruptive business. Keywords: Innovation Preference; Principal-Agent Model; Disruptive Innovation; Profits from Innovation 1. Introduction that enterprise in