浅析影视剧作品植入式广告传播效果.docVIP

浅析影视剧作品植入式广告传播效果 论文序号： ****省高等教育自学考试 广告学专业本科毕业论文 浅析影视剧作品植入式广告传播效果 论文作者：**** 准考证号：******** 作者单位：******** 级广告学 指导教师： 主考学校：********学院 完成时间：2011年 月 第 1 页 共 13 页 ****省高等教育自学考试广告学专业本科毕业论文 目 录 论 ............................................................................................................................11 致 谢 ........................................................................................................................... 12 参考文献........................................................................................................................ 13 2 ****省高等教育自学考试广告学专业本科毕业论文 浅析影视剧作品植入式广告传播效果 [植入式广告 传播效果 营销 广告 3 ****省高等教育自学考试广告学专业本科毕业论文 Implantable of Film and Television Advertising Effect works [Summary] Film and Television as a medium of mass communication in modern society and the increasing influence of life for many advertisers, the Film and Television advertising is a kind of implanted great tap the potentials and the spread of new forms of advertising effectiveness . TV channels are more and more serious shunt, remote control, a ratings killer, television advertising time has been Gaps and advertising ratings and program ratings big gap. Brand more and more, put in effect getting worse, causing more and more common advertising audience rejection, the consumer’s attention on the dominant advertising and the confidence declining. The advertising effectiveness, advertising environment deteriorated, while the price is getting higher and higher advertising time, this is really a headache for both advertisers and helpless. Although the environment that can be smart advertisers are also being used to try various ways to improve advertising effectiveness and reduce the negative effects of advertising to the audience. A number of major international brands keen to seize the prime-time television is full of the drama of this special situation, determined the products were inserted into television shows, television advertisi