企业如何避免经销商运作下的费用流失（How do enterprises avoid the loss of expenses under the operation of dealers）.docVIP

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企业如何避免经销商运作下的费用流失（How do enterprises avoid the loss of expenses under the operation of dealers）.doc

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企业如何避免经销商运作下的费用流失（How do enterprises avoid the loss of expenses under the operation of dealers）

企业如何避免经销商运作下的费用流失（How do enterprises avoid the loss of expenses under the operation of dealers） In recent years, China KA system development more and more quickly, the system have already staking the circle to the three or four level of market sales, modern retail channels for enterprises in the proportion of daily drive rise, some enterprises in the first-tier cities in KA sales have accounted for almost half of the country the whole market sales. So the strength of some big enterprises have gradually the major retail system reverted to the self-employed, small and medium-sized enterprises because the cost of huge investment operation of modern retail system and had to borrow the dealer channel operation of modern retail channels, reduce operating costs through intention KA dealer network and customer relationship. At present, enterprises and distributors usually have two ways, one is by the dealer responsible for cost negotiation, but the cost is directly paid by enterprises to the store; another is the dealer to advance fees according to the contract, the manufacturer shall write off regularly. These two methods are easy to operate for enterprises, but there is a common problem in these two ways, that is, the cost is difficult to control, and often excess costs. There are two main aspects of concrete performance 1, the cost rate is very high, and even upside down costs I have a private enterprise service, require dealers monthly cost rate is less than 30%, but the average cost of many dealers each month at a rate above 50%, and there is a dealer with the total sales for the month of 50 thousand yuan, KA month operating costs of the dealer is as high as 80 thousand, the cost of the situation upside down. Although the cost of the upside down is not very common, but for enterprises, the dealer cost rate is very high situation is very common; 2, promotional costs are difficult to monitor The company spends a lot of promotion expenses every year, and the result is tha