免费社区如何成功进行商业化运作（How can free communities succeed in commercial operations）.docVIP

免费社区如何成功进行商业化运作（How can free communities succeed in commercial operations） Its both a photographers community and a high quality, low-cost picture library. By October 2006, iStockphoto had about 1 million 100 thousand pictures and 23000 photographers. In 2006, iStockphoto is expected to sell 1000~1200 copies of licensed pictures, each licensed at between $1 and $40. IStockphotos success has opened up a new market for photo libraries to serve users who are unable to afford the expensive prices of traditional picture libraries such as Getty, Images and Corbis. The success of iStockphoto attracted the attention of Getty Images, whose income was $50 million in February 2006. Success factor analysis 1. offers a free choice for high priced service areas By providing a high quality picture library at a very low price, iStockphoto has built a market for miniature photo libraries. IStockphotos innovation is to keep pictures royalty free (Royalty-Free) and easy to download. The concept of free photo market in 2000, iStockphoto made the primary photographer first exposure to the huge picture of market demand, but also to a large extent reduce the ordinary users (designers, small companies and non-profit organizations) picture of costs. The iStockphoto has a reputation, server and bandwidth costs are soaring, forcing Bruce to have to find a way to pay a $10000 monthly maintenance costs, Bruce in the community launched a discussion and ultimately by the community to propose an acceptable solution. In February 2002, the community decided to pay $0.25 for each picture to pay for the sites maintenance. 20% of the fee was returned to the photographer. IStockphotos business model has changed several times, but has always kept picture prices at a lower level. In 2004, iStockphoto became a profitable entity. IStockphoto charge 1, 2, 3 for each size of the picture ($0.5 / point), and pay 20% commission to the photographer. Today, iStockphoto provides more price combinations, such as 1,3