医药保健品怎样运作老年市场（How will health care products operate in the elderly market）.docVIP

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医药保健品怎样运作老年市场（How will health care products operate in the elderly market）.doc

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医药保健品怎样运作老年市场（How will health care products operate in the elderly market）

医药保健品怎样运作老年市场（How will health care products operate in the elderly market） With the increasingly rich and perfect material conditions, the vast majority of China, which is entering the aging society, is facing the problem of health care for the elderly. The health and psychological problems of the elderly are becoming increasingly prominent. As the pace of integration of urban and rural construction of our country to speed up the city and rural, health problems of the elderly, is forming a powerful torrent shock medical health field, not only in medical treatment, has been updated with the progress of the service, is the pursuit of health and health care of new type. Therefore, as a manufacturer of medical and health care products, we should also grasp the future research and development of elderly health care products in china. At present, the difference between the south, the north, the East and the west of the country is still very big. How to do a good job of product research and development and sales in the elderly market is also essentially different. However, the goal of health is consistent, and the market prospect of manufacturers product research and development is also in line with the current social and market development status. How to do well in the elderly market in marketing is the key? What kind of products will be developed for todays elderly? A reasonable strategy and tactical arrangement should be made for different stages and regions. First, the market basis of elderly products The market development of aged products should follow the national customs of china. Gift market gradually mature, will greatly accelerate the R D and sales of older products. Starting from the realistic situation, the main object is the product for the elderly in the elderly, namely consumers over the age of 40, can be incorporated into the development and sales of old products, old products have many typical, with cultural background and setting, such as the elderly ea