家电企业多产品整合运作的营销组织模式变革浅析（Analysis of the reform of marketing organization mode of multi product integration operation in household electrical appliance enterprises）.docVIP

家电企业多产品整合运作的营销组织模式变革浅析（Analysis of the reform of marketing organization mode of multi product integration operation in household electrical appliance enterprises） Household appliance industry is a relatively competitive market in China. Whether it is industry strategy, enterprise strategy and management model, it can be used for reference in other industries. The Ministry of information industry announced that Chinas household electrical appliance industry in 2005 profit margin of 0.61%. After a few years of profit decline since 2002, Chinas home appliance industry has entered a cold winter. In addition to a very few enterprises, China home appliance companies are on the verge of a loss, even in the years of losses the quagmire of struggling, home appliance industry as a whole are facing strategic breakthrough, and a series of supporting the corresponding strategic transformation such as organizational change management change. I have been in a number of well-known household electrical appliance enterprises as a management consultant, the appliance industry changes in history, trends and problems facing a more intuitive understanding. This paper focuses on the change of marketing organization model, and makes a preliminary analysis of the background, causes, challenges and solutions of the integration trend of multi product operation in the appliance industry. First, the home appliance industry multi product operating trends background reasons Staking in the past, the era of integration and super competition era, change the marketing system from the point of efficiency to the efficiency of the system, to market efficiency from staking era to synergy must change the management efficiency of the times. Staking era, the opportunity of the market space is very large, the market is riding an area for the king Lawrence, enterprise management is simply to give sites, tasks, do not pay attention to the means of implementation is only concerned with results, and divide opera