90后李宁定势还是定位（90 Lining set or position）.docVIP

90后李宁定势还是定位（90 Lining set or position） On January 17, 2011, the Li Ning Co issued a pre - Announcement on 2010 results, indicating that the groups overall gross profit margin and net profit margin were in line with 2009 levels in 2010. If, a Chinese skills, however, is obviously difficult to reshape its brand strategy for the implementation of the first half of the year to Mathematics modesty: 2010 Lining shares fell 44%, in the end of the first month in the market value of the evaporation of more than HK $5 billion; in 2011 second quarter orders growth decline, investment banks badmouth and holdings? Performance is the best standard test strategy. Practice shows that more than half a year, the rebranding strategy of Lining, the ideal is full, the data is very skinny. 90 Lining: set or position? As Chinas sporting goods industrys leader, Lining began to mark the beginning of the cause of widespread concern and heated discussion. However, the focus of the time was mainly on new logo design and new brand proposition Makethechange. Surprising and doubtful is that, after Lining into the logo implementation phase, but in advertising demands and store image, together with the new standard launched the 90 Lining complementary positioning and appeal. 90 after Lining, exactly is set or positioning? 90 Lining so that the core consumer groups are facing embarrassment As we all know, 35~40 year old consumers accounted for more than 50% of the Lining brand consumer group. After 90 Lining appeal is to actively request or inform their core consumer groups, know old and retreat? Any of a successful strategy to achieve strategic and tactical split open. Lining so anxious to lose, what is the location or orientation? Is open or cover? In the brand positioning level, Super Girls big success and Dream China completely failed, can give Lining some inspiration and reference? Super girl only allows school-age girls competing, the result is everyone all the audience will catch its influenc