【成都】电商时代下商业地产全程运营、开业后品牌调整培训(2015年4月25日)（[Chengdu] under the electricity supplier era of commercial real estate throughout the operation, after the opening of brand adjustment training (April 25, 2015)）.docVIP

【成都】电商时代下商业地产全程运营、开业后品牌调整培训(2015年4月25日)（[Chengdu] under the electricity supplier era of commercial real estate throughout the operation, after the opening of brand adjustment training (April 25, 2015)） Architectural space experience diversification, format function is compound type The performance of native culture is expected 9, innovation is the vitality of commercial real estate - the consumption of culture and art. 10, the concept of commercial real estate operations and the new definition of expansion OPS (Operation) is the original concept of OPS With new definitions, we try to re annotate it. 11. The main contents of HOPSCA operation SPM, CRM, business strategy, operation plan and advertisement Public relations means and crisis management The fourth part: the necessary conditions of commercial real estate operation 1, reasonable location and convenient transportation 2, the design is reasonable and facilities are up to standard 3, moderate scale, complete and perfect 4, the property rights clear, property standards 5, upgrade reserved, reserved space for growth The fifth part: shopping center after opening brand adjustment I. several stages after the opening of a shopping center 1, cultivation period and its characteristics 2, growth period and its characteristics 3, maturity and its characteristics 4, different stages of adjustment ideas and priorities Two, shopping center after the opening of brand adjustment principle 1, positioning as the first principle 2. Principles of scientific decision making 3, the overall planning principles 4, brand grade and income double lifting principle 5, propaganda strategy and adjustment strategy to match the principle Three, after the shopping center opened, brand adjustment mechanism was established 1, performance monitoring and analysis 2, assessment and elimination 3, the establishment of brand resource reserve 4, centralized adjustment and temporary adjustment 5, emergency down shop adjustment plan, brand adjustment sh