产品命名如何才能一名 惊人（How can a product name be a surprise）.docVIP

产品命名如何才能一名 惊人（How can a product name be a surprise） Moderator: with the increasingly fierce market competition, product naming in the field of commodity economy more and more attention, some brands are well-known enterprises, they are very exquisite product naming. In an article published in seven, Mr. you have stressed: from the modern marketing perspective, a product that is good or bad will directly affect the market competitiveness of the brand, rather than an easy call and memory code so simple! Today, we would like to ask Mr. seven to explain to you, how can the product name be a name? A seven: to achieve a name amazing, must first name its real, the name of its city, regardless of your popular or good! Elegance is worth mentioning! These are two indispensable basic conditions. Real refers to the characteristics of products, city is in accordance with the requirements of the target market consumption environment, now a lot of brand naming focuses on creating cultural atmosphere, but from the character of the brand and advertising appeal, or too dull, not conducive to the spread of. Moderator: parents, want to give their children a good name, although sometimes two simple words, but includes parents of children with care and hopes, I want to do business as well! A moment ago, Mr. seven said that the product name should be good for communication. What are the requirements in this regard? Seven: youre quite right! There is a story, I used to have a classmate called Cao Yi, looks like. In high school, he caused the attention to girls, then changed to Cao before the students play jokes on him called Cao Hou (back), and he is willing to listen to others to call him, because he usually humorous naughty, very famous in school. In fact, the product name has a common inside, general requirements, easy to remember, catchy, it can spread among consumers, if the product name Feng in traditional abundant, the majority of consumers do not recognize, spread naturally difficul