产品定价原则（Product pricing principle）.docVIP

产品定价原则（Product pricing principle） Each producer or enterprise must specify its objectives when making specific pricing decisions. There are two main goals for enterprises to develop marketing price: profit target and market target. 9.1.1 profit target Profit is a comprehensive index to assess and analyze the quality of enterprise marketing, and is the most important source of capital for enterprises. There are three specific forms of profit pricing: expected return, maximum profit and reasonable profit. (1) obtain the expected revenue target; The expected return is expected to refer to profit (including prepaid taxes) as the pricing basis, and to complete the cost profit plus goods of goods sold, thus gaining the expected return of pricing objectives. The expected revenue targets are long and short, and most companies adopt long-term goals. To determine the expected level of income, should consider the quality and function of the same period, commercial bank interest rates, consumers respond to price and enterprise status in similar enterprises and in the market competition strength and other factors. Expected earnings are too high, enterprises will be at a disadvantage in the market competition, too low, and will affect the recovery of enterprise investment. In general, expected returns are moderate and may yield long-term stable returns. The expected return is mainly calculated by the expected yield. Expected return, also known as investment yield or sales yield, is a specific method of calculating expected returns, which can accurately reflect the quality of enterprise management. (2) obtain maximum profit target; The maximum profit target is refers to the enterprise in a certain period of time after the comprehensive consideration of various factors, the total income minus total cost of the biggest difference is the basis, determine the unit price, in order to achieve a goal of maximum profit pricing. Maximum profit is the maximum amount of profit that an enterp