产品没有市场注定没有品牌（Products have no market, no brand）.docVIP

产品没有市场注定没有品牌（Products have no market, no brand） Many bosses call to blue Colombian foreign experts for advice, have reaction products because of the lack of a strong marketing strategy, leading to market targeting is not strong, the market sales and profits remain low, to a certain extent, the brand can not open up the situation. After all, there is no market brand, doomed to decay, also like the product no market, brand has become the source of water, without trees. Market competition intensifies, brand aging into a problem With the market competition increasing, the desire of Chinese enterprises to build, build and strengthen brands has reached an unprecedented height. However, many of Chinas brilliant moment, then the rapid decline of well-known brand, but also makes the aging of the brand, this phenomenon is really placed in front of enterprises. So, whats the cause of brand aging? Due to internal and external reasons, brand decline in the market competition reputation and reputation, sales decline, market share and other brands decline phenomenon, are called brand aging. Because of great changes in the market, the product market is changing, enhance the quality and quantity at the same time, because the brand could not keep pace with the times, can not meet the needs of a new generation of consumer groups with a sense of cognition, so the brand in the consumer market caused by psychological aging impression. LAN Gezhi ocean international marketing consultants believe that the market under the brand aging is the outstanding performance of high visibility and low awareness. In this position the brand, often have such a feature: mention this brand as we all know, visibility is very high, but the market can not afford to cause consumer concern, do not produce too much purchasing power; or no impulse to buy. Getting consumers out of this market can be a barrier to popularity because few people are willing to take the time to get to know a brand theyve heard or are a