包装设计的战略意义（The strategic significance of packaging design）.docVIP

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包装设计的战略意义（The strategic significance of packaging design）.doc

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包装设计的战略意义（The strategic significance of packaging design）

包装设计的战略意义（The strategic significance of packaging design） This article from Haneda Cangming contribution The strategic significance of packaging design W (2009-09-21, 16:27:24) [comment] [recommended to friends] [big, small] [Print] [closed window] Source: China Packaging Network The pharmaceutical industry is a competitive industry, with the National Drug Law continues to improve, the industry continue to strengthen supervision, product homogeneity increasingly high degree of market competition is increasingly intense, how to enhance the core competitiveness of enterprises and brands, has become the most concerned topic of enterprise. Accompanied by rising costs and downward pressure on drug prices, facing the opportunities and risks brought about by the new medical reform, the uncoordinated development of enterprises in terms of scale and profit, and the bottleneck of development are becoming increasingly prominent. The operating pressure is more and more big, many companies have started looking for a breakthrough, four Xunyiwenyao, a simple and easy operation of the link was ignored by the majority of enterprises, product packaging image improvement and design innovation. Packaging is the most direct and effective advertising carrier Once a designer complained: the company leaders do not attach importance to the design, never let us participate in the product strategy marketing conference, usually only use us as art.. Indeed, most pharmaceutical enterprises today only focus on the production and marketing of their products, but ignore the design process. Many enterprises get a new drug number, they first do not consider how to plan product packaging image, but at random design, rush to market, or simply handed to the printing press free Infrared Dome Camera HH-HL002 (1) price 183 yuan Fee design, and then listed sales. With the extension of the enterprise product line, continuously enrich the varieties, when the product packaging a superb collection of beautiful