广告管理（Advertising management）.docVIP

广告管理（Advertising management） Advertising administration refers to the state administrative organs in accordance with the advertising laws and regulations and the relevant policies of advertising management regulations, or by administrative means, supervision, inspection, guidance and control of advertising and advertising activities. I. system composition of advertising administration On the whole, the advertisement administration can become a system, which mainly consists of four subsystems, namely advertising administrative organization, administrative regulations, advertising management, advertising advertising verification and monitoring administration object. The administrative organs of advertising are mainly composed of the State Administration for Industry and Commerce and the administrative organs for Industry and commerce at various levels. Chinas advertisement law article sixth Administration Department of the peoples governments at or above the county level is the advertising regulatory authority, advertising regulations article fifth management authority advertising is the State Administration of industry and Commerce and local administrative departments for Industry and commerce. Advertising is the legal basis for the administrative regulations on advertising administrative organs for advertising administration, including the advertisement law, advertising regulations and some individual advertising management regulations and related policies, such as drug advertising management measures, medical advertising management approach etc.. Advertising certification supervision and management is the advertisement management organ according to law to advertisers, advertising operators and advertising publisher of the subject qualification and advertising information content verification management, and after the advertisement release supervision and management. The object of advertising administration mainly includes advertising operators, advertisers, adverti