广告考研（Advertisement for postgraduate entrance examination）.docVIP

广告考研（Advertisement for postgraduate entrance examination） 2010 1. Please answer the PR function and discuss briefly 2, the performance of a Chinese general application for bankruptcy protection at the general headquarters of the United States requires analysis of the model of crisis communication management in public relations. In 3, Sanlu melamine incident after the outbreak of the agency with three million PR company advertising as bait to attempt to delete the negative news of the requirements for the control of media discourse case, it is necessary to analyze the principle of using public relations. 4, for brand construction and corporate social responsibility of more than four hundred words of discourse. Media management practice in 2010 Noun interpretation, crisis communication management, 3T principle, relationship management, RM comprehensive browsing capacity Short answer questions 1, an overview of crisis communication management process 2, a brief exposition of the innovative role of the media in the network media 1, media convergence is an irresistible trend, from the perspective of media management, how to understand the process of integration is not the result, and how the media to adapt to the new situation of integration, to deal with new problems. 2, a section of the news organ of a news Association in 2009 was closed to discuss the views on the reform of Chinas media system. Fudan University in 2008 advertising masters postgraduate entrance examination papers Marketing 1, digital technology has more and more impact on the marketing market, combined with the characteristics of the digital era, a brief description of WEB2.0 technology, from the consumers strong, customized, retail change analysis. 2, the role of marketing channels and e-commerce characteristics, analysis of online and offline marketing channels of their respective advantages, how to integrate and improve marketing channels 3, analysis of corporate social responsibility marketing, fro