广告音乐面面观（Advertising music）.docVIP

广告音乐面面观（Advertising music） Advertising music Broadcast advertising is an art of hearing, which relies on sound, appeals to the ear, and spreads information. Broadcast advertisement is an organic combination of the three essential factors of language, music and acoustics, and an artistic image erected in the audiences mind. This paper is to explore the effect of advertising music, current problems, the reasons and solutions, aims to arouse broadcasting colleagues on advertising music seriously, take effective measures, to broadcast advertising to a new level. Advertising music has many uses Music is a special language. Music expresses peoples thoughts and feelings, reacts to social reality, and has strong social and social influence. Music is a kind of non performing art which is felt by audience for singing or playing. It is a dynamic art that continues with time. When music is processed by electro acoustic technology and entered the broadcast Festival goal, it becomes a musical program. When the combination of music and language, sound, time and specific content to broadcast advertising, it becomes part of the radio advertising. The music at this time is what wo calls advertising music.. Advertising music is a product of the combination of specific advertising content and special musical forms. She has not only the identity of the general music art activity, but also the inherent particularity of the broadcast advertisement itself. Unlike the music program must show the most incisive art of music, music and advertising not only need art music, and music to achieve effective request spread advertising, as its starting point and the foothold, With the appropriate form of music to express advertising content, deepen the theme of advertising, set off the atmosphere of the environment, to express the feelings of the people, so that radio advertising attractive. Advertising music is usually incomplete and independent movements and periods, it only blend together and lang