立足小数据基础的电信企业大数据分析应用发展策略-中国电信广州.pdfVIP

电信科学 2014 年第 10 期 专题：大数据技术与应用 立足小数据基础的电信企业大数据分析应用发展策略 漆晨曦 （ 中国电信股份有限公司广东研究院 广州 510630 ） 摘 要：在对大数据和小数据、大数据分析和小数据分析两组关系进行研究的基础上，立足企业自身商业问题 和已有小数据优势，提出了电信企业大数据分析应用发展策略。 电信企业应当选择并采集、存储有用大数据， 与自身小数据一道，发掘数据因关联而更完善、更全面、更细粒度的客户洞察价值，为实现企业实时营销、精确 营销以及职能管道和客户体验运营管理提供有力支撑。 关键词：大数据；小数据；实时营销；精确营销；客户体验管理；智能管道运营管理 doi: 10.3969/j.issn.1000-0801.2014.10.003 Analysis and Application Development Strategy of Telecom Enterprise Big Data Based on Small Data Qi Chenxi （Guangdong Research Institute of China Telecom Co., Ltd., Guangzhou 510630, China ） Abstract: Based on the research of the two group of relationship between big data and small data, big data analysis and small data analysis, and made the point that the telecom enterprise should take advantage of its own small data based on its business problem, the analysis and application development strategy of telecom enterprise big data was proposed. The telecom enterprise should select, capture and store the useful big data, combine it with the small data, then mine the value of the data, which is becoming more comprehensive, granular and perfect because of being combined. The strategy can support telecom enterprise to realize the enterprise real-time marketing, accurate marketing, smart pipeline operation and customer experience management. Key words: big data, small data, real-time marketing, accurate marketing, customer experience management, smart pipe operation and management 马在美国获成功连任，权威人