2009,走出家具业困惑(二)——谢付亮东莞授课现场问答录（2009, out of the furniture industry confusion (two) - Xie City, Dongguan lectures on the scene Q A）.doc

2009,走出家具业困惑(二)——谢付亮东莞授课现场问答录（2009, out of the furniture industry confusion (two) - Xie City, Dongguan lectures on the scene Q A） Note: the 2008 financial crisis, the market rapidly tightening, furniture enterprises feel the pressure of survival, many furniture companies are closed in the helpless; in 2009, the effects of the crisis will continue, the situation is not optimistic. Under this background, the end of 2008, far Zhuo brand agency planning director Mr. Xie Fuliang went to the Guangdong Dongguan, the scene teaching FAQ for furniture enterprises. To help more furniture enterprises, we based on the scene video, sorting out 2009, out of the furniture industry confusion - Xie Fuliang, Dongguan lectures, on-site quiz series of articles. I hope this series of articles can solve some doubt furniture enterprises, guide furniture enterprises to emancipate the mind, keep pace with the times, improve low-cost brand operation ability and low cost marketing level, quickly out of the haze of winter. The problem how the brand delivered from oppression? The enterprise brand operation stage, we are very optimistic, but the operation for a period of time in the market, have good performance, but also a bad place, such as product quality control, post market operation and so on. Now, we will continue to operate the brand in the market, but the brand problem still exists, and we really want to do this brand, for example, we plan to improve the production system, improve service and sales system etc.. But, as I said, there has been a problem in the early stage of this brand. Thank you, Mr. Xie. What will you do now? Xie Fuliang: Ill make an example, let me borrow 5 yuan of money, but also to ensure no tomorrow, tomorrow is the day after tomorrow; and I borrow 20 dollars, the same guarantees second days, but still not also; and after a few days, I borrow 100 dollars. The same also ensure, but also not old, fourth times if I borrow 500 dollars, how can we assure you to borrow mo