产品外卖产品特点的介绍（Introduction of product takeaway features）.doc

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产品外卖产品特点的介绍（Introduction of product takeaway features）.doc

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产品外卖产品特点的介绍（Introduction of product takeaway features）

产品外卖产品特点的介绍（Introduction of product takeaway features） Introduction of product takeaway features Smoke from the grave, published in 2008, 07, 12, 2257 reading (25) review (0) Category: hair care zone Report Introduce the features of the product and explain the benefits In the last two chapters, we have introduced the questioning + listening + observation approach to explore customer needs, and then enter the fourth steps of sales - introducing product features, indicating benefits. At this time, sales staff can not only from their own point of view, not in combination with customer demand, only talk about their familiar hair characteristics. Customers will feel that this has nothing to do with their needs, do not understand what benefits they get from the product, and naturally no interest and patience to listen to. After the customer aware of their demand for the purchase, sales personnel should step out for customer demand, that our hair products which have characteristics, these characteristics can let the customer get those benefits, and ultimately meet the needs of customers, touched the hearts of customers, cause their buying interest. Therefore, sales staff should be good at exploring the characteristics of hair products that can bring benefits to customers, and change the characteristics of hair products into the benefits that customers can get. [case 1] Customer: some men want to solve the morning hair at the back up problem. Product features: TONIGUY modeling stick open, in the hair tilt, and in the opposite direction to wipe down, the hair will fall; solve hair up, simple and quick. The benefits of customers: perfect image, self-confidence. [case two] Stylist: Miss, I recommend XX shampoo to you. Its made in Japan. Its very moist and supple after washing. Its very good in our shop. Its not expensive...... Guest: really? The customer thinks, it doesnt work for me. My hair is oily and has more scalp. The end product features and benefits, the sales staff ca