亨达鞋业转型升级样本（Hengda shoes sample transformation upgrade）.doc

亨达鞋业转型升级样本（Hengda shoes sample transformation upgrade） Dont be the immediate financial crisis Masks Market truth became Wall Street depression crisis at a loss, then long, you also have to wear shoes, it turned out to be a year in five, is now three, four double double. But this time, is a good opportunity for more careful selection of brand and customer satisfactory Hengda shoes: sample upgrade The Economic Observer reporter Pang Lijing, in the Puritan Qingdao Hengda Group Co., Ltd. (hereinafter referred to as Hengda Group) was founded in 1984 of private enterprises, with Nike, Adidas, BELLE and other shoe brands in the competition, in the cracks had been living for 25 years. As one of the largest Chinese shoemaking enterprise, the company has maintained a growth rate of around 30%. Hengda Group to provide the data, in 2008 the group completed the sales revenue and profit growth over the previous year, respectively, 35% and 36%. Hengda Group Chairman Wang Ji Wan 6, the newspaper said, Hengda has experienced several market crisis, but has survived, the key is to be upgraded in every transition, did not miss. Timely completion of transformation and upgrading, is the fundamental reason for the enterprise to survive. The third stage Hengda Group is currently working with a Italian company in merger talks, it has reached a cooperation intention. The talks from the beginning of last year. Hengda plan after the completion of the acquisition, in the construction of Italy Center for European R D and production. Mainly about the Italian companys brand. The acquisition is mainly to research and development services, and not just in order to expand the overseas market share. Hengda Group Assistant General Manager Lu Haijuan 11, the newspaper said, chose the Italy brand, because the Italian company R D ability. As Chinese shoe enterprises, improve research ability, is not you want to do, but must do the problem. So this acquisition may be just the creative part. Specific matt