地产白酒开店的四种选择（Four choices of real estate liquor shop）.docVIP

地产白酒开店的四种选择（Four choices of real estate liquor shop） In practice, the author found that many real estate wine concept of open stores is very vague, neither fish nor fowl store opened simply to shop, and shop, the reason is mainly to open stores the purpose is not clear, not with their own resources and the actual situation, very blindly the so-called store built, the results of the real estate liquor stores open delicious to swallow the embarrassing situation. In fact, the real estate enterprise opened the liquor store, must be combined with their own actual situation and market, choosing different types of stores in order to ensure the success of the shop, then the real estate enterprises is what kind of liquor stores, how to make a choice. The author thinks: real estate liquor companies to open stores, can be combined with the enterprises own resources and market resources, make the following five options. Select a distribution shop: The so-called distribution shop, refers to the product sales well below the county level market, enterprises selected their products better sales outlets, through the use of existing resources and transformation of the network, and after the agreement of both conditions, in which the enterprise is put into special publicity directly after the turn product sales shop, is not in the strict sense the store, just to the enterprise product sales oriented and able to complete the sales target according to the requirements of enterprises. Although the retail shop is not strictly stores, or to store the image, but the distribution shop is pathway foundation reinforcement of the market, the main means to improve and stabilize the local market sales. In contrast, retail shop small investment quick, direct embodiment of store sales, sales ability is no less than. Retail shop form, suitable for the construction of regional brand in the core market, but also for a strong regional brand of terminal network optimization, integrated use. The shop sup