故事赢销（Story winning）.doc

故事赢销（Story winning） The story of marketing: nine kinds of stories Why do I have been advocating the story to communicate, in addition to some of the unique charm of the story itself has, it is more important in some cases with storytelling method to communicate directly to say what you want to be more acceptable. The following 9 kinds of circumstances are usually more suitable for us to tell the story: 1, from one-dimensional to multi-dimensional When training to Marco Polo tile story marketing, I invited some people to introduce themselves, the interesting thing happened, many people are only about one to two minutes, and the contents of their extraordinarily similar name, from where, what is the specialty of the last, welcome to be a guest. I give them a fair performance evaluation, each person is only given a name or symbol, no one will remember what is different or Li Si three zhang. This is what we usually do with others when one himself, to see each other is a no expression, no story of the plane of the people. The change began. When I say, please try to use the 2010 one of the worst things to introduce yourself, and when you want to tell you the contents shown, many people began to use their own stories to prove his strong, kind-hearted, diligent and simple. Everyone has understood, and began to recall their last year similar experience, this time to tell the story of the man into a multidimensional sound, emotion, thinking of the three-dimensional, more and more people suddenly to her story full of interest. 2, a trap problem If a girl looks very general to ask you, Im beautiful? At this time, how do you answer? A liar is certainly not your forte, but the truth will hurt her, dont we need to discuss this time another topic, told her you are very cute. If her IQ is not a problem, I think she could hear overtones you this sentence. Tell a story of a trap, he always told the coin has two sides, which one is better depends on different situations, who won the be