企业软实力在变与不变之间（The soft power of enterprise is changing and unchangeable）.docVIP

企业软实力在变与不变之间（The soft power of enterprise is changing and unchangeable） Management thought, core viability, ideological competition Twenty-first Century is a time of change, with the development and progress of science and technology, the rapid development of economy and society, especially the popularization and application of computer and network technology, the world becomes more and more small, wide dissemination of knowledge and information sharing makes innovation activities more frequently. Economic globalization makes the market competition more brutal, and enterprises can survive and obtain competitive advantages only by constantly changing, innovating and adapting to changes in the external environment. The era of change is also the era of advanced thinking, everything is in gestation and restlessness. According to Deng Zhenghong enterprise theory of soft power, soft power of enterprises is the first from the trend of foresight in the birth of the so-called trend predicted, the core is to find the ER enterprise soft power - law, which provides an objective basis for enterprise adhering values. Similarly, Deng Zhenghongs idea of the future management of enterprises is also an era of adapting to change, based on dealing with the uncertainty of the future. In a word, although the environment is changing, the enterprise grasps its invariable content, then can forever live in the survival dominant position. Maki Japheth Leigh once said, nothing is harder to carry out than the order of something new, the hope of success is slim, and it is more dangerous to deal with it.. For the reformers are enemies of all the vested interests of the old order, and those who are about to benefit from the new order will only support him half heartedly. Change to a certain extent is a kind of self denial, a kind of creative destruction will bring different ideas, the collision of different ideas, different interests of the disputes, the relationship between the different adjustme