企业换标怎样才能成功（How can the enterprise change the mark to be successful）.docVIP

下载本文档

1
0
约8.3千字
约 6页
2017-09-01 发布于河南
举报
版权申诉

企业换标怎样才能成功（How can the enterprise change the mark to be successful）.doc

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

企业换标怎样才能成功（How can the enterprise change the mark to be successful）

企业换标怎样才能成功（How can the enterprise change the mark to be successful） New years day, people like to wear new clothes, big companies like to change Logo., Starbucks, Samsung, Motorola have chosen to announce new logo at the beginning of the new year. The difference is that the new logo often means a series of changes that come with marketing and even self positioning. In January 5, 2011, Starbucks (Starbucks Corp) displayed its new logo, a mermaid who took off the word Starbucks Coffee. The new trademark will be officially opened from March. Starbucks said the change was meant to mark the companys founding of 40th anniversary, which meant a brand new start. Starbucks? The name comes from the chief coffee mate, Pequod, in Moby dick. Its logo is based on the name of a two tailed Mermaid woodcut from Scandinavia in sixteenth Century. The first use of the logo was in March 29, 1971. In the logo, Starbucks, the Starbucks Coffee, is becoming more diverse when he tries to escape the limitations of coffee. It no longer wants to open only coffee shops, but wants to put itself into mass production of coffee, cakes, ice cream, and even nothing to do with coffee, onto the shelves of supermarkets. It is also the new strategic focus of Starbucks, 40. Although we used to be, and will always be, a coffee company and retailer, we may also produce other products that are not coffee but have our brand names.. Of course, we wont label it on something that weakens Starbuckss quality, Starbucks chief executive Schultz (Howard Schultz) said. Compared with Starbucks, Motorola logo has not changed much. Its still the classic M model, but in addition to the original blue logo, it also adds a red M. ??? in January 4th, Motorola company after two years of preparation, finally officially split into two listed companies - Motorola mobile (Motorola Mobility) and Motorola solutions (Motorola Solutions). The new company should of course have a new Logo, so Motorola mobile chose more enthusiastic red M