剖析企业营销策划的11大误区（Analysis of 11 misunderstandings in enterprise marketing planning）.docVIP

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剖析企业营销策划的11大误区（Analysis of 11 misunderstandings in enterprise marketing planning）.doc

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剖析企业营销策划的11大误区（Analysis of 11 misunderstandings in enterprise marketing planning）

剖析企业营销策划的11大误区（Analysis of 11 misunderstandings in enterprise marketing planning） [Abstract] In the fierce market competition, enterprises need the correct marketing planning program to help enterprises solve the problems in marketing and seize the victory of market competition. However, in the past some company planning and planning personnel for their own short-term interests, irresponsible to sell some of the so-called superb, so many companies to delay the marketing opportunities, and even cause some direct economic losses. Therefore, today, many enterprises do not believe in planning, fear of planning, refused to plan, resulting in a lot of misunderstanding. This article from the current market after Chinas accession to the WTO of the actual situation, and combined with the enterprise encountered in marketing practice, the marketing planning and marketing planning personnel requirements are analyzed in detail and points out the misunderstanding of marketing planning, and made the analysis more accurate. [keyword] enterprise planning errors Comrade Jiang Zemin in the partys big sixteen report repeatedly mentioned: innovation is a nation, a country on the basis of todays world of survival and development strategies of enterprise innovation is also the competition of global economic integration. And planning is an innovation part, is an important component of enterprise development. The development of an enterprise depends on innovation, so it is necessary for the enterprise to plan. Facts have proved that the success of enterprise marketing enterprises are inseparable from the successful planning. Such as Haier, Changhong, Shenzhen Vanke, lenovo... And so on, the success of these enterprises, can be said to be planning success. Because of the successful demonstration effects of these enterprises, planning has become a hot spot in the current market, more and more enterprises pay attention to the planning and use of planning to seize the commanding heights of mark