品牌卖场--经销商的创新突围（Brand store - dealer innovation breakthrough）.docVIP

品牌卖场--经销商的创新突围（Brand store - dealer innovation breakthrough） The modern brand stores play a very important role in the modern circulation, due to competition between upstream enterprises intensifies, the modern brand stores with professional business directly to consumers and gain greater sales, and have a stronger bargaining power. This is very prominent in FMCG, apparel, department stores and home appliance consumer durables industry, while the professional positioning of furniture, household building materials, modern shopping malls are also emerging, although not yet reached a mature situation. In contrast, the lighting industry as affected by demand development started late, rapid growth, but the industry channel form relatively traditional, low degree of specialization, has professional management, modern stores with the integration of market force. N dealers in the lighting industry has many years of operating experience, through agent products, retail outlets, lighting distribution circle in Kunming occupy a place. However, with the rapid development of the domestic lighting industry, competition and industry profits decreased, the dealers are facing new competition pressure, how to achieve sustained growth in the competition, is the biggest confusion faced by dealers. Supermarkets in the lighting industry is the development trend of the industry, while the modern management level of brand lighting stores is blank point of the industry, the construction of professional management team is determined by the market positioning strategy of dealers to create the first brand lighting store. Brand lighting stores - dealer development strategy from upstream to downstream, dealers have five kinds of strategic direction choice, including upstream investments become OEM manufacturers; become OEM; do distributors or agents, and strengthen in the current market share occupy a larger proportion of commercial lighting products and sales agency business; modern commercial f