市场调查分析（Market Research and analysis）.docVIP

市场调查分析（Market Research and analysis） Market Research and analysis Generally include the following aspects: 1. market research objective requirements According to the market research target, the detailed requirements of this market survey are listed in the survey plan. For example: the purpose of this market survey is to understand the consumer behavior of a product and consumer preferences. 2. market research targets Market research is aimed at consumers, retailers, wholesalers, retailers and wholesalers. They are distributors of survey products, and consumers are usually consumer groups using the product. In consumer surveys, it is important to note that sometimes the buyer and the user of a product are not compatible, such as a survey of infant food, which should be the mother of the child. It should also be noted that some consumer products mainly targeted for a particular consumer groups or focus on consumer groups, then the survey should pay attention to the main consumer groups choose products, such as cosmetics, the main research object to choose women; for liquor products, the main research object for men. 3. Market Research The content of the survey is the basis for collecting information, which is to serve the purpose of the investigation, and to determine the specific content of the investigation according to the purpose of market research. When investigating consumer behavior, the specific content of the survey can be listed in three aspects: consumer purchase, use and post evaluation. The content of the survey should be comprehensive, specific, clear and concise, and avoid all aspects, too much content and too complicated to avoid the inclusion of irrelevant content. 4. market questionnaire Market survey is the basic tool of market investigation, and the design quality of market questionnaire affects the quality of market investigation directly. The market questionnaire designed by any Chinese veteran has the following characteristics: (1) the design of