拉芳牵手优酷 布局网台联动管理（LaFang hand Youku configuration network platform Linkage Management）.docVIP

拉芳牵手优酷 布局网台联动管理（LaFang hand Youku configuration network platform Linkage Management） Network platform linkage is the inevitable trend of the development of brand communication in the future. In Chinas complex media environment, combined with enterprise demand, relying on high-quality content, the network of Taiwan together to force brand communication, is the latest trend in the video industry marketing. According to the consumer shower Report 2010, 85% of people in China use shower gel when taking a bath. Currently, the highest market share of the 20 major products, Europe and the United States brands occupy a dominant position. The survey found that brand influence was the second purchasing factor other than product usage in consumer purchasing decisions. Therefore, shaping brand image and creating brand influence are very important to bath dew products. Faced with such a large-scale consumer market, the major brands have spared no effort to invest in the development and promotion of new products in the battle, the plane, television, network, outdoor and other channels of brand promotion. In this market environment, domestic cosmetic brand LaFang launched 2011 New colorful bath, aimed at 22 ~ 45 year old female user groups, to build with Chinese female characteristics and habits of the domestic first brand. Marketing strategy targeted In the initial stage of new products, LaFang has set a higher market target: first, to rapidly increase brand awareness; two, sales growth rate to reach 100%. As far as possible to spread the influence of the brand, extend the transmission cycle, establish the users sense of identity and desire to buy colorful bath, stimulate sales growth. Therefore, LaFang needs a complete brand promotion platform, it is enough to cover the target population, but also to ensure that there is enough frequency, how to find the platform is LaFang in the process of the promotion of new products of the urgent need to solve the problem. LaFang colorful ba